Paper or Screen – Differences in Customer Preferences


B. Berger, C. Matt, D. Steininger, T. Hess (2015)
Paper or Screen – Differences in Customer Preferences and Willingness to Pay between Traditional and Digital Content Services
In: HICSS 2015 Proceedings, 5th to 8th of January 2015, Kauai, USA. [VHB C]


08.01.15


Initiativen und Portale des ifm:
Dr. Dennis Steininger