Assistant Prof. Dr. Ahrens holds executive workshop on the secrets of German Family Firm Management

What are typical strategic leadership techniques in German family firms? Why do family firm leaders so often emphasize investments in human capital, responsibility, and a unique and vibrant firm culture? How can family firms ensure a continuous and sustainable innovation culture while they often operate in remote regions? These were some of the questions adressed in the executive workshop organized by the chair for Entrepreneurship and SME-Research of the University of Mannheim.