Today’s economic landscape is influenced by highly innovative ventures of two major groups: Young entrepreneurial start-ups such as Tesla, and existing firms such as IBM or Google with strong intrapreneurial activities and innovation management. But how can we manage innovation, how can we lever entrepreneurial and intrapreneurial resources and capabilities? What are key entrepreneurial competencies of founders and (future) top level executives in today’s fast moving digital business world? These are the topics covered at this year's summer school at Mannheim University. Light is also shed on techniques for competitive positioning and strategic dimensions of recent developments such as digitalization and their implications for new ventures and business models.
10.07.19
