Dietmar Hopp of SAP, Bill Gates of Microsoft, Steve Jobs of Apple, and Fred Smith of FedEx, are examples of successful entrepreneurs who have pursued new business opportunities in a path-breaking way, having contributed to innovation, growth as well as employment generation. But, how did they manage the market entry and growth of their enterprises? What type of strategies did they implement to achieve sustainable competitive advantage? These are the questions that will be addressed in MAN 632 "Advanced Entrepreneurship."
Theoretical foundations of the course will lie in theories on managerial aspects of entrepreneurship. It is structured into two parts: First, “A Life Cycle View on Entrepreneurship” which will present a dynamic capabilities approach to entrepreneurial management. Entrepreneurial managers need to have an in-depth understanding of the ongoing challenges in key functional areas such as finance, innovation and technology management, human resource management, firm succession, strategic management, management of internationalization, and management of (fast) growth. Second, in the part “Industry Studies” topics such as innovation in biotech industry, ecopreneurship, innovation in the software industry, and the role of regional clusters will be addressed. Both researchers and guest presenters will give an insight into entrepreneurial management.
Learning outcomes
- By the end of this module, students will have gained fundamental theoretical and practical knowledge in managing entrepreneurial ventures successfully.
Lecturer/Person in Charge
- Prof. Robert Isaak, Robert Strohmeyer and Guest Lecturer
Grading
Registration
Interested students have to register via the Student Portal (https://portal.uni-mannheim.de) between January 30 and February 20, 2012 (12:00 noon). Please note that attendance is restricted to 100 participants who will be selected on a first come - first serve basis.
Place and Time
- February 16 – May 24 (Thursdays)
- 1.45 – 3.15 pm (B4)
- SN 169 (“Schloss”)
Gastvortrag von Dr. Frank Wallner (BridgingIT) am Donnerstag, 14.04.11, 13:45 - 15:15 (13.04.11)
