Learning Objectives:
To understand how innovative ideas and practical business models can achieve major social impact, how social entrepreneurs can build sustainable organizations, and why social entrepreneurship has become a contagious global movement.
Guest lecturer: Professor Dr. Robert Isaak
Reading:
Arthur Brooks, Social Entrepreneurship: A Modern Approach to Social Value Creation
David Bornstein, How to Change the World: Social Entrepreneurs and the Power of New Ideas
Robert Isaak, Green Logic: Ecopreneurship, Theory and Ethics
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DATE |
TOPIC |
ASSIGNMENT |
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September 5 |
Introduction: Flowscape: Social Entrepreneurship |
Course Requirements: Select case to report on by next session Models of Change/Social Capital /Ecopreneurship |
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September 12 |
Defining Social Entrepreneurship |
· D. Bornstein &S. Davis, 1-47 · M. Porter & M.Kramer, `Creating Shared Value’, HBR, Jan-Feb. 2011 · Brooks, 1-18 · P. Dacin et al, charts to be handed out
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September 19 |
Gandhi as Archtype, Leadership in Social Entrepreneurship |
· R.Isaak, ”Gandhi”, 11-25 in IWP · Govindappa Ventkataswamy/Aravind Eye Hospitals/India (hand-out) · Muhammad Yunus, Grameen Bank/India · Fabio Rosa Case: Rural Electrification/Brazil, 20-39 (HSW) · D.Bornstein, How to Save the World, 1-39 |
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September 26 |
Ashoka Benchmarks |
· D. Bornstein, How to Save the World 117-125,146-158,233-241 · Bill Drayton: Ashoka/US, 47-67 · Jeroo Billimoria: Child Protection/India, 68-89 · Vera Cordeiro: Healthcare/Brazil, 126-145 · Erzsébet Szekeres: Assisted Living for Disabled/Hungary,98-116 · J.B. Schramm:College Access/US, 159-177 · Javed Abidi: Disbility Rights/India, 209-232 |
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October 3 |
Holiday |
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October 10 |
Ecopreneurship Design |
· R. Isaak, Green Logic, Chapter 1 · Jadwiga Lopata: Ecological Agriculture & Tourism/Poland , 153-154 (HSW) · Anita Roddick, Body Shop/UK · Benjamin Cohen/Jerry Greenfield, Ben & Jerry’s ice cream/US · Peter and Brigitte Krämer/Spinnrad/Germany · Denis Hays: Sustainable Design & Construction:net-zero office buildings/US |
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October 17 |
EMAS, Ethics, Small is Beautiful
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· R. Isaak, Green Logic, Chapters 3-4 · E. Schumacher, Small Is Beautiful, Chapter 19 |
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October 24 |
The Making of the Ecopreneu
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· R. Isaak, ”Making of the Ecopreneur”
· M. Schaper, ed., Making Ecopreneurs (sample) |
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October 31 |
The Social Enterprise Need-Assessment & Brain-storming |
· Arthur Brooks, Social Entrepreneurship, Chapters 1-3 |
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November 7 |
The Social Enterprise Business Plan |
· Brooks, Chapter 4 · Peter Brinckerhoff, Social Entrepreneurship, Ch. 6 |
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November 14 |
Fund-raising and Marketing |
· Brooks, Chapter 8 · Brinckerhoff, Chapters 7 & 8 |
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November 21 |
Student Presentations of Green Designs |
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November 28 |
Student Presentations of Green Designs |
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December 5 |
Student Presentations of Green Designs |
Green Logic, Chs. 4 & 5 WRITTEN GREEN DESIGNS DUE Course Summary |
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December 12 |
Exam |
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REGISTRATION VIA E-MAIL ONLY
Students should send an email to Mrs Pettendrup (pettendrup@ifm.uni-mannheim.de) or Mrs Wenzel (wenzel@ifm.uni-mannheim.de) by August 30, 2011 (please indicate your "Matrikelnummer").
Personen
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