Learning outcomes:

Internalizing the factors which make for success in starting a business with an international market focus.  Team-building to create new international business designs which confront either resource scarcity or high tech design challenges. Working with GEM comparisons of national competitiveness and considering which government policies and global business cycles are most conducive to helping entrepreneurs set up new ventures. Learning models of adapting to globalization project both from the developing to the developed countries as well as from the rich to the poor.

Guest lecturer: Professor Dr. Robert Isaak

Recommended: Second/third semester - some knowledge of management, economics or finance

Place and Time

• February 20  – June 06 (Monday) every other week (20.2, 5.3, 19.3, 16.4, 30.4, 14.5, 28.5, 4.6)
• 3.30 – 6.45 pm
  
• OO 131 (“Schloss”)

Evaluation:  One exam and one oral report (teamwork)

Recommended readings:

- Yinglan Tan, Chinnovation (John Wiley)
- Erik Kacou, Entrepreneurial Solutions for Prosperity in Bottom-of-the-Pyramid Markets (Wharton
   School Publishing)
- Jeff Saperstein and Daniel Rouach, Creating Regional Wealth in the Innovation Economy
   (Prentice-Hall)
- Robert Isaak, Managing World Economic Change (Financial Times-Prentice-Hall)

Most of the required reading for the seminar will be available on-line

Registration

Interested students have to register via the Student Portal (https://portal.uni-mannheim.de) between January 30 and February 27, 2012 (12:00 noon). Please note that attendance is restricted to 35 participants who will be selected on a first come - first serve basis.