Prof. Woywode and Assistant Prof. Ahrens hold workshop on management techniques with Chinese entrepreneurs from the digital and media industry

What can China learn from typical management techniques applied in market-leading German firms, especially family firms, and what can we learn from China? How do German start-ups and SMEs manage to become global leaders in their niche? These were the key questions discussed in the workshop held at University of Mannheim that was attended by 30 entrepreneurs and decision makers of the digital and media industry from China.